In this post, I’ll outline my vision for this blog and talk
about how I plan to sign up for, and use, tools, software, and products in the
coming months.
About 12 years ago, when I started blogging, I read a product
review online.
I asked myself these questions after reading the review:
·
Is
this software user-friendly for beginners, or does it require technical skills?
·
How
reliable is the software in terms of uptime and performance?
·
How
does this tool compare to similar options in terms of pricing and features?
·
Is
there a free trial or demo version that allows me to test the software?
·
What
are the limitations of the free version, if available?
·
What
is the long-term cost of ownership, including upgrades and additional features?
·
How
secure is the software in terms of protecting my data and privacy?
·
Does
the tool scale with business growth, or will I outgrow it quickly?
Despite my reservations about the quality of the review, I
decided to take a risk and buy the product.
But when I finally tried it, it was a complete letdown. The
software was clunky, unreliable, and didn’t live up to the hype.
That frustrating experience taught me a valuable lesson: I
needed to test products myself.
Now, I make it a priority to personally try out tools,
software, and products before recommending them, so others don’t waste time and
money like I did.
My goal is to help you make informed choices.
When it comes to making money online—whether through blogging,
freelance writing, affiliate marketing, e-Commerce, or online marketing—the
right tools, software, and products are essential. These tools help streamline
processes, improve efficiency, and provide critical insights that can turn
efforts into profits.
By sharing information about the best tools, software, and
products to buy and how they help me, I hope that I can guide you to make
informed decisions, save time, boost productivity, improve work efficiency, and
get some interesting ideas about products that you can use for your own
business to help you make money.
Quick note: I’m a freelance writer for hire. If you’re interested in having me create content for you, learn more about my freelance writing services and working with me here. Or feel free to leave a comment below and/or shoot me an e-mail with a link and the challenge you’re currently facing regarding content creation and content marketing.
What I Realized About
the Online Product Marketing Space
I’ve been using software, tools, and tech products to work
for over 12 years, trying new tech gadgets, SaaS, and e-commerce products, and
analyzing the product marketing space for a while. What I realized is that
content is often repetitive, with the same points copied from competitors.
Writers rarely offer fresh insights or unique perspectives, making it hard for
readers to find truly helpful information or something that stands out.
If you want to buy a product online, you might be wondering:
With the sheer number of tools available online, with so many
options, how can I identify which product that will best suit my needs?
And to help you decide, you read product reviews. However,
while reading the review, you ask yourself these questions:
·
Did
the reviewer actually use the product, or is the information secondhand?
·
How
experienced is the reviewer with this type of software or tool?
You’re not alone. These are questions that many shoppers face
as they try to buy products.
My blog exists to guide you and help you solve these
problems, and more.
My Approach to Sharing
Information About Products
When I looked at the other blogs out there that write about
tech, SaaS, and ecommerce, I realized a number of things:
Failure to Address
Target Audience Needs
Writers may not consider the specific pain points or unique
requirements of their audience, such as small businesses or freelance
professionals. This oversight weakens the relevance and utility of the content.
Misleading Reviews
Affiliate marketers sometimes deal with reviews that are
overly promotional, making it difficult to trust the objectivity of the
content. It becomes hard to determine which tools truly perform well.
Lack of Originality
Content is often repetitive, with the same points copied from
competitors. Writers rarely offer fresh insights or unique perspectives, making
it hard for readers to find truly helpful information or something that stands
out.
Superficial Analysis
Writers often skim over features without diving into how the
software or tool works in real-world situations. Lack of in-depth analysis
means users can’t understand whether the tool is genuinely useful for their
specific needs.
Poor Comparison
Techniques
When comparing tools, content lacks structured and relevant
criteria. Instead of using clear, objective comparisons, writers often present
unorganized lists, leaving readers confused about which option is better.
Lack of Real-World
Examples
Content often lacks relatable use cases or real-world
scenarios, which could help readers understand how a tool or software will
function in their daily operations. Without practical examples, readers
struggle to envision its benefits.
Developing Personal
Relationships With My Audience
Many tech and SaaS bloggers don’t have a personal relationship with their audience. I look forward to hearing the challenges of my audience so that I can help you accomplish your goals.
These seven things are what I think will make me stand out
from the crowd.
Conclusion
I’m going to focus on sharing quality, well-researched,
information with you.
I want to have a personal relationship with my audience –
I’ll strive to respond to your e-mails and answer real challenges you face as
examples in my blog posts.
Want to Work with Me?
• Struggling
to produce great content? You can learn more about my freelance writing
services and working with me
here.
• Questions/Comments?
If you have any questions or comments about what I’ve discussed in this post,
please let me know in the comments section below or
send me an
email.
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